
Would you dare to be uncool?
Find out by taking our quiz.
While others choose to conform, dare to be uncool.
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Why live as anyone other than who God has made you to be. It is easy to follow the crowd, but a life of true happiness is not found on such an approach.
Learn of the 7 principles which are transformative in overcoming social stigma and the natural desire to want to fit in.
While the world around you may falter, ridicule, and accuse, choose to be above it all - daring to be uncool.
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Daring to be uncool is intended to be an ever-expanding countercultural movement branching into various areas of the “arts” - including writing, apparel, digital media content, and much more.
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Two is better than one. We grow together through the sharing of our past trials and the successes of our present/future. As a compliment to this book - there is an upcoming DTBU Podcast and Online Community in development. Click here to take part in it.

Turn theory into action with in-depth reflection.
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Walk through a selection of more than 50 thought-provoking questions intended to help you identify your passions, beliefs, values, positive and toxic environments.
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Take ACTION with goal planning that is designed to stick and produce long-term fruit and prosperity.
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See the on-going fruit of your reflection and application as you better live a life that dares to be uncool.

Uncool threads with a cool mission.
Share your story.
Overcoming toxicity sometimes starts by simply knowing it IS possible to achieve. By you sharing your story, you may not only give encouragement and guidance to another, but be encouraged yourself. As Brene Brown said, “One day you will tell your story of how you overcame what you went through and it will become someone else’s survival guide.”

About.
Hi there!
I am John - writer of Dare To Be Uncool and the founder of the Dare To Be Uncool project. The mission of this project is to provide tools for overcoming social stigma and the common desire to want to “fit in”.
This book started as somewhat of a reflection exercise - looking back at my off and on 10 year struggle with drugs, staggering debt, poor friend and dating choices, plus the “why” behind all my failures.
A critical “why” became quickly and abundantly apparent - “I care too much about being considered cool”. This exercise led me on a journey of sorting out “how” I grew from then to now. This cumulated into the book, workbook, and eventually my dating book, The Dating Resume.
As I worked to complete Dare To Be Uncool, it became apparent, that this message was not just to be written, but worn. Shortly after, Not Cool Apparel was born.
Beyond the clothing line, my long-term vision is to build a community that transcends the social likings of today - where together we can encourage each other to live as the people God has called us to be.
Therefore, if you haven’t shared your story, I encourage you to do so by clicking here. As we garner more inspiring stories, we plan to launch a podcast and blog where true community, education, and growth may take place.
I am grateful for each and every one of you. May you be blessed.